Every company has a slogan whether you know it or not. When you think of Tesco’s, you think of “every little helps!”; when you think of Mcdonalds it’s “I’m lovin’ it”; if you think about a Kitkat, “Take a break” comes to mind. Some companies promote their slogans (or taglines) and others don’t bother so much but either way, they have one. It is just a memorable phrase used in advertising and marketing which plays on your mind to associate one thing with a certain brand.
Here at SHO, you may have seen ours on the hoodies we wear, at the end of our videos, or maybe even noticed it popping up in our hashtags on Instagram. We don’t advertise it or go out of our way to make it known. It is just something that each and every one of us tries to do in our everyday job in the content we put out and the service we deliver.
Smile & Zing.
It is that simple. We want to make people happy (smile) and give them a little bit extra (zing). There is no reason or rhyme to it and there is no solid definition because every one of us has our own interpretation of it.
For Emily, it reminds her of something that makes you happy and smile.
For Trinity, it is happy and tasty. Or to paraphrase “ You got a bit of something. Like Zing is like Key Lime pie, it has a kick to it”.
For Alice, it is all about the energy and enthusiasm with a bit of a “pop”.
For Liam, its good times plus a little bit extra.
For Simon, it’s happiness and fun and brightening up your day.
For Charlotte, it’s about keeping people happy, being happy and that little bit more.