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Reusables, Refined.

Our Story & Beliefs

About SHO

In an era overwhelmed by excess, we're redefining sustainable choices. We’re not just creating reusable drinkware — we’re crafting purposeful, increasingly repairable systems that seamlessly fit into your life, elevating everyday experiences.

Our mission is clear: to design enduring products with smart repair solutions for lasting satisfaction.

As we move forward, every new SHO product will embody this ethos. Meticulously crafted, thoughtfully engineered, and intentionally designed for repairability and longevity.

Made to Work

SHO products aren’t just designed to look good — they’re built to perform. Engineered for everyday practicality and superior functionality, every SHO product effortlessly supports your daily routines, adventures, and everything in between.

Made to Last

We’re intentional about durability and longevity. Our newest innovations, like The Newt, showcase our ongoing journey towards fully repairable designs. We believe true sustainability means products designed to stay with you, year after year.

Made to Simplify

Life is complicated enough — your drinkware shouldn't be. SHO products effortlessly blend high performance with simple elegance, letting you focus on moments that matter.

Made to Own

Choosing SHO means choosing a brand committed to practical excellence and authentic value. Every refill of your bottle makes a clear statement: quality, sustainability, and thoughtful design matter.