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Our Story & Beliefs

Hey, we're SHO!

The brand filling your social media feeds with our eye-catching reusable bottles and flasks.

We believe beautiful reusables should be accessible to all, whatever your budget, and we're committed to helping our planet by encouraging their use through simple and sleek design.

You can rely on us to provide you with new products, styles, and colours regularly; helping promote sustainability while keeping you looking fresh.

Our mission

To inspire the shift to sustainable alternatives by making stylish, design-led reusables accessible to everyone.

We’re helping others

Whilst accelerating this change in the world, we support two causes close to our hearts:

Mary’s Meals, a truly amazing charity who help provide a daily meal for children in need. We sponsor two entire schools in Libera and help feed and educate over 800 children a year!

And secondly, the SeaLife Centre local to us in Hunstanton, Norfolk, where we sponsor a seal pen, helping to rehabilitate seals on the North Norfolk coast.

Jump aboard, grab your first SHO and join us in toasting to a healthier, happier planet!

Simon

Founder SHO