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Founded in 2014, SHO initially traded out of my parent’s double garage , utilised free labour (thanks again Mum & Dad 😉) and realised there was a real need for beautiful reusable products which are a joy to own and use.

It’s our belief that by focusing on creating beautiful reusable products, we can make a real positive difference in the world - encouraging more people to choose reusable options rather than a single-use alternative. Helping both people, and our planet.

Ultimately, we want every human on planet earth choosing to use reusable products rather than single-use items.

Whilst undertaking this mission, we help two causes close to our hearts; Mary’s Meals, who receive a proportion of our annual profits as a donation - a truly amazing charity who help feed & educate children less fortunate than ourselves. We actually sponsor two entire schools in Libera and help feed and educate over 800 children!


And secondly, the SeaLife Centre local to us in Hunstanton, Norfolk, where we sponsor a seal pen, helping to rehabilitate animals in need. 


As a team, we're going to continue to produce beautiful design-led reusables and expand our reach across the world in aim of making that dent in the universe that we mentioned earlier - we'd love for you to join us on that journey 🙂

Best wishes,


Founder SHO

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