Founded in 2014, SHO initially traded out of my parent’s double garage, utilised free labour (thanks again Mum & Dad ) and realised that there was a real gap in the market for colourful, stylish & exciting reusable products which do as they promise to do.

As time went on, two things really stood out for me and gave SHO real meaning - helping people and helping our planet.

It’s our belief that by doing this, by helping our neighbours (whether near, or far) and by helping our planet, we can make a real difference in the world.

Our vision is that every human on planet earth uses reusable products rather than single-use items - both because they want to and because they’re the default & lowest friction option. It’s our mission to make these products available, desirable & long lasting. 

Whilst undertaking this mission, we help two causes close to our hearts; Mary’s Meals, who receive 10% of our annual profits as a donation - a truly amazing charity who help feed & educate children less fortunate than ourselves, and the SeaLife Centre local to us in Hunstanton, Norfolk, where we sponsor a seal pen, helping to rehabilitate animals in need. 

We’d love for you to join us on our mission, one by one we can make a difference!