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Founded in 2014, SHO initially traded out of my parent’s double garage , utilised free labour (thanks again Mum & Dad 😉) and realised that there was a real gap in the market for colourful, stylish & exciting reusable products which do as they promise to do.

As time went on, two things really stood out for me and gave SHO real meaning - helping people and helping our planet.

It’s our belief that by focusing on providing the world's best customer experience, by helping others wherever we can and by providing desirable reusable products, we can make a real positive difference in the world.

Our vision is that every human on planet earth uses reusable products rather than single-use items - both because they want to and because they're convenient & more satisfying to use. It’s our mission to make these products available, desirable & long lasting.

Whilst undertaking this mission, we help two causes close to our hearts; Mary’s Meals, who receive 10% of our annual profits as a donation - a truly amazing charity who help feed & educate children less fortunate than ourselves, and the SeaLife Centre local to us in Hunstanton, Norfolk, where we sponsor a seal pen , helping to rehabilitate animals in need.

We’d love for you to join us on our mission, one by one we can make a difference!

Best wishes,


Founder SHO

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